Google Chrome also gets the "Do Not Track" feature
Starting with Firefox 4, the browser can signal web pages so that web pages do not track user activity. Mozilla called it “Do Not Track”.
Adverticum AdServere in Hungary has been supporting the “Do Not Track” feature proposed by Stanford University researchers and Mozilla developers for a year now, allowing Internet users to block the collection of information about their Internet habits.
Adverticum AdServere in Hungary has been supporting the “Do Not Track” feature proposed by Stanford University researchers and Mozilla developers for a year now, allowing Internet users to block the collection of information about their Internet habits.Anonymized behavioral data is used by, among others, ad servers, applications that use interest or behavioral targeting, and referral systems. Users have so far been able to disable these services using various (mostly cookie-based) opt-out solutions, however, the Do Not Track header is a more general, browser-side-adjustable feature of the opt-out that does not block the ads themselves.
If the user has set in their browser that they do not want to be followed, the browser sends a Do Not Track header to the web pages, web applications with which it communicates, i.e. it clearly indicates to the web page or application that the user you may not use your behavioral information. The disadvantage of this solution is that such users will not be able to receive ads that match their interests in the future, which may in part weaken the effectiveness of the ads and in part result in these users being more disturbed by the ads they are not interested in.
It is important to see that the feature only works if websites and applications take into account that they are not able to follow their users when a Do Not Track header arrives!
Fans of Google Chrome in the form of a browser extension (Keep My Opt-Outs) have previously implemented the Do Not Track feature, but search giant programmers have now officially announced that they will include the feature later this year. They are now the last in line, with Firefox, Opera and Internet Explorer already done with the implementation. For the latter, they have ventured into disabling tracking by default in version 10.
Source: adverticum.net, google.com, hothardware.com
